Reasons why SEO will give you the best leads in 2019

Search Engine Optimisation or SEO is the process of getting traffic from the “free” or “organic” search results on search engines. Its main purpose is to bring the company’s website to the front page, and preferably become the first link. Page Rank depends on SEO; therefore, the company should focus on articles with relative content and proper keyword density.

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How Simulation Game play Might Help Build Better Cities

People love cities.

Humans are slowly, but steadily, becoming an urban species. Therefore, cities have now become their natural habitat. In 2014, over 54 percent of the world population was living in cities. City life is amazing and gives everyone much satisfaction and a little discomfort. However, so many of these people wonder, once in a while, of how they would do things differently if only had the tools to change things in their cities. What would their dream city be like?

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How to Determine Data Quality for Enterprise Web Scraping

What is Web Scraping?

Web Scraping also termed as, screen scraping, web data extraction or web harvesting is a simple technique used to extract large amounts of data from websites to save it to a local file on your computer or a database spreadsheet. A web scraping software will automatically load and extract data from multiple web pages based on the client’s requirements. Then, the data built is customised either for a specific website or is configured to work with any website. You can easily save the data available on your computer with a single click.

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How to Use Micro Influencer Marketing to Get New Customers

Driving your brand’s message in a huge market, inspiring a large group of people, with the help of key leaders is referred to as influencer marketing. The good thing about influencer marketing is that it revolves around social media and content marketing which are the key trends of today’s era. If we talk about social media, it is one of the best platforms for marketing a brand or product because it is through social media that the world stays well connected. It is like the digital form of word of mouth. Promoting a business campaign via social media like Instagram, Facebook etc. will help the brands market their products through influencers’ personal accounts, making their followers notably more interested in the products they prefer using.

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Growing a Brick and Mortar Business in the Digital Age

Mortar Business in the Digital Age

In today’s digital age, retail stores, restaurants and other service based businesses like salons, spas, clinics etc. are facing an unprecedented challenge of trying to grow their business. While many brick-and-mortar businesses develop strong personal relationships with regular customers, most of them struggle to gain traction on social media. One of the reasons of not being able to gain much attention online organically is due to giant online retailers like Amazon, EBay, Alibaba, etc. Having a social media presence is an important part of growing your business today. Therefore all small, local business owners should be as concerned with their online profiles as e-commerce businesses.

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How Progress Bars Help Users to Stay Sane

How Progress Bars Help Users to Stay Sane

One thing undeniable about human behavior is the constant need for validation. Having support for our actions is like a green signal to go ahead with what we’re doing. That’s exactly what progress bars do for us – giving us an indication of where we stand in what we’re doing. Before taking this thought any further, let’s understand what exactly a progress bar means and how it helps the users.

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How Algorithms Shape our World


In simple terms, an algorithm is a set of instructions formulated to perform a specific task. The task of an algorithm can be as simple as adding two numbers or it can be something as complex as merging two software together. Undoubtedly, algorithms have the potential more than any human can ever have.   Earlier, it was only humans and nature that were shaping the world, but now it’s the algorithm that has taken the lead. However, before we state any facts, let’s find out how exactly do these algorithms work and what makes them substantial enough to be able to reshape the world.

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How to turn your team into social media advocates

The online marketing world keeps taking leaps and turns. And if you have spent any time in marketing your brand on social media, then you are well aware of how difficult it is to reach your audience without paying for it, especially on social media giants like Facebook. That is why many companies turn to their employees to share and promote company based information on their personal profiles such as Instagram, Facebook and other platforms.  The challenges arise in finding how you encourage them as an employer.

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How is Cloud Migration a Boon to the Business

What could be worse than losing all your important data that you’ve been working on from a very long time, and that too only because of your device’s poor backup strategy. If such a thing happens, it is undoubtedly very difficult for you to retrieve all the data. Also, in the process of trying to recover that data if even a single thing goes wrong, everything your business needs could probably change or completely be wiped off. A simple solution to keep your business away from such big risks is cloud migration – something that guarantees the safety of all your data.

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Why is it essential to bridge the ‘anxiety gap’ at work?

We’ve all had moments where we doubt our presence in a workplace. A lot of times, it can be a social gathering at work, where a few awkward faux pas can lead you to believe that your co-workers don’t want you there. Such out-of-the-place feelings can give you unwanted anxiety and stress. And with every incident like this, your anxiety starts climbing the stairs of your mental state, crippling it slowly.

Imagine feeling like this every day, even during your regular workday; feeling alienated, as if nobody wanted you around. Imagine your 9-5 job turning into your worst nightmare.

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